Tanya Cardoza
Southeastern Museum
An immersive Space that transforms ordinary trains into a place of mystery
Overview
Teaming up with SE Railway, we created a captivating experience exploring trains of distant past. This project aims to elevate the Southeastern Railway Museum’s visitor experience by addressing key limitations in technology, accessibility, operations, and repeatability.
Approach
Client:
Southeastern Railway Museum
My Role:
Lead Product Designer/UI designer
Year:
2024
Service Provided:
Website Refresh, Experience maker
Challenge
Understanding the older audience was key—they are the ones who hold the resources and can elevate the museum to new heights. By addressing their expectations upfront, we can build trust, enhance their experience, and transform skepticism into lasting support.
Research
Competitive Analysis
Based on our competitive analysis, we identified key areas where our competitors were lacking and discovered opportunities to differentiate our design and strategy.
Survey Insights
Surveyed the patrons of the museum to acquire valuable insights and make informed decisions. We found interaction was important to them when visiting museum.
Qoutes
Experience Ideation
We designed six unique characters, each representing a different era of the trains on display at the museum, bringing history to life and creating a deeper connection to the stories behind the locomotives.
The deep blues and golds were carefully chosen to evoke a sense of royalty, prestige, and timeless elegance. This rich color palette reflects the grandeur of history, drawing visitors into an experience that feels both majestic and immersive.
This layout guided visitors through the entire museum, ensuring they experienced its full range of historic trains. With such a vast space, many guests previously missed key exhibits—but our design encouraged complete exploration.
Rewiring the lights for Simon Says was a fun challenge, allowing me to blend technical problem-solving with interactive design. These elements added layers of engagement, encouraging visitors to actively connect with the museum's history in a fun and immersive way.
